People on Seeking Alpha

Do you follow some stocks on Seeking Alpha? If so, you're probably familiar with the "Notable earnings before monday's open" or "Notable earnings after tuesday's close". Or any other day of the week.

On these posts, you can follow the latest results of your favorite stocks.

If you read the comments of these short posts, you'll see people encouraging their stocks like they would encourage their favorite hockey or football team. What's the problem with these people? Do they feel alone? Do they think that the executives of the stocks they own read these comments and will be thrilled by supportive comments about a quarter that's already over? Or are these comments simply like a prayer sent to god?

I really don't understand what's going on with these people.